Hello! I'm Amanda
I'm a results-driven, strategic, people-leader with a passion for storytelling. I thrive on tackling complex problems and leverage test and learn practices to find innovative solutions. My approach is rooted in making data driven decisions that drive success and growth. Explore my site to learn more about my journey.
Amanda Ludolph
DIGITAL STRATEGY & EXPERIMENTATION
Phone:
614-286-6011
Email:
Address:
4140 Copeland Ct
Delaware, OH 43015
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Social:
How I Thrive
Personality Assessments provide valuable insight into my identity, highlighting my strengths and areas of expertise. They help articulate who I am, revealing the unique qualities and capabilities that distinguish me.
1
Strategic
Individuals talented in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patters and issues.
2
Achiever
Individuals talented in the Achiever theme work hard and possess a great deal of stamina. They take immense satisfaction in being busy and productive.
3
Futuristic
Individuals talented in the Futuristic theme are inspired by the future, and what could be. They energize others with their visions of the future.
4
Relator
Individuals talented in the Relator theme enjoy close relationships with others. They find deep satisfaction in working hard with friends to achieve a goal.
5
Analytical
Individuals talented in the Analytical theme search for reasons and causes. They have the ability to think about all of the factors that might affect a situation.
6
Responsibility
Individuals talented in the Responsibility theme take psychological ownership of what they say they will do. They are committed to stable values such as honesty and loyalty.
I'M A STORYTELLER
Storytelling is a skill, ensuring influence, vision and direction. A good story captures the audience and leads them in whatever direction necessary, rooted in data, the author leaves them with the knowledge to absorb and value to carry with them.
I'M A VISONARY
I see the future, and plan for it. Leveraging experimentation, I take calculated risks, with smaller upfront investments to find big wins. Success requires an eye toward the future, with an understanding of consumer journeys to establish creative new solutions and experiences.
I'M A LEADER
As a people leader, I have mentored associates and supported their career growth. As a Board Member for the Ohio Scleroderma Foundation, I had the opportunity to learn new skills while serving a bigger purpose.
EXPERIENCE
Aug 2019 - Present
AVP, Digital Product Experimentation
Director, Digital Experimenation
NATIONWIDE INSURANCE
Strategic executive leader with a proven track record of driving innovation, fostering experimentation, and delivering substantial business value. Adept at spearheading transformative initiatives and leveraging digital capabilities to enhance operational efficiency and drive revenue growth. Recognized as a thought leader within the organization and awarded by esteemed institutions for impactful contributions. Known for pioneering groundbreaking initiatives, including the development of innovative payment solutions and immersive experiences for stakeholders.
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Key Achievements:
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Orchestrated and supported over 200 market experiments, resulting in identified benefits exceeding $20M in annualized value.
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Recognized internally and awarded by Gartner, Dalbar, CIO 100, and Accenture for leadership in delivering transformative initiatives.
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Pioneered the development of Nationwide's first API connection to a bank, revolutionizing payment processes and enabling more efficient transactions across diverse billing backends
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Introduced immersive experiences for advisors, enhancing engagement and driving strategic partnerships.
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Initiated and led social media experimentation efforts on TikTok, expanding brand presence and reaching new audiences.
Apr 2018 - Aug 2019
Director of Digital Capabilities
VERTIV
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Executive Leader, directed global digital asset management, including Vertiv.com and Customer and Partner Portals, overseeing strategic planning and execution to enhance online presence and customer engagement.
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Formulated and executed Vertiv's global digital strategy and roadmap, aligning digital initiatives with business objectives and market trends.
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Managed a team of 15 agile technology resources, providing leadership and guidance to drive project success and achieve key milestones.
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Implemented monitoring and reporting mechanisms for search engine optimization, translations, and website analytics, optimizing digital assets for maximum impact and performance.
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Oversaw a $75M annual portfolio, conducting rigorous assessments of ROI and affordability to prioritize investments and drive financial performance.
2006-2018
Various P&C Roles (Claims, Personal Lines Service Center and Digital)
NATIONWIDE INSURANCE
Served within Claims, Servicing, and Digital, as both an Individual Contributor and People Leader, with a unique opportunity to deliver on the promise of protection. Directed financial management and provided strategic consulting, development, and project management within Enterprise Digital Planning.
30 | 60 | 90 Day Plans
As a dedicated applicant eager to contribute to the success of the organization, I believe that having a clear plan prior to the hiring decision is paramount. A well-thought-out 30, 60, and 90-day plan not only demonstrates my commitment and preparedness for the role but also showcases my strategic approach to achieving objectives and driving results. With a comprehensive plan in place, I am confident that I can seamlessly integrate into the team and make an immediate impact. Allow me to outline my vision for the first three months in this role.
30 DAYS
In the first 30 days, my focus would be on immersion and assessment. I would familiarize myself with the team, the company culture, and the specific challenges and opportunities within the role. Simultaneously, I would assess the existing skills and structural framework, identifying areas of strength and opportunities for improvement. With a keen eye on emerging capabilities and new technologies, I would begin to outline a strategic plan for integrating these into our operations to stay ahead of the curve.
60 DAYS
Moving into the second month, I would start to implement targeted initiatives based on my assessments. This would involve refining processes, introducing necessary skill development programs, and identifying potential areas for innovation. Leveraging successful processes implemented by previous leaders that have proven effective, I would ensure continuity while also bringing fresh perspectives and improvements where needed.
90 DAYS
By the end of the third month, I aim to have solidified partnerships critical for our success. I would have established strong connections both internally and externally, fostering collaboration and synergy. Additionally, I would have begun to implement strategic changes based on my assessments and insights, setting the stage for continued growth and success in the role.